The video game industry is constantly evolving, and we see that one of the business models that seems to be spreading from mobile is that of free-to-play titles, a category in which Ubisoft is very interested. Last February, in a response to one of its investors in the third quarter of its financial results, the French company’s CFO Frederick Duguet said that Ubisoft will “evolve” to increasingly invest in free-to-play titles that are available across all platforms and complement its paid-for experiences.
Well, here’s some very interesting Ubisoft-related news: the company’s biggest franchises are expected to have free-to-play releases as well. Ubisoft will continue to release major paid-for games, but wants to “significantly broaden the audience for our biggest franchises”, according to the company’s chief financial officer.
This is what CFO Frederick Duguet said in a recent meeting with investors:
We’ve taken the time to learn from what we did last year with Hyper Scape. We’re also learning with the launch we’re going to do on Roller Champions, we’ve been learning a lot with Brawlhalla which is growing rapidly, and we believe now is the time to come with high quality free-to-play games across all our major franchises, across all platforms.
So, all indications are that Ubisoft will be focusing on the free-to-play model in the coming years. Plus, there’s also more on the horizon, with Roller Champions coming to almost every platform, including Switch.