Ubisoft has big plans for free-to-play games across ‘all’ franchises and platforms

The video game industry is constantly evolving, and we see that one of the business models that seems to be spreading from mobile is that of free-to-play titles, a category in which Ubisoft is very interested. Last February, in a response to one of its investors in the third quarter of its financial results, the French company’s CFO Frederick Duguet said that Ubisoft will “evolve” to increasingly invest in free-to-play titles that are available across all platforms and complement its paid-for experiences.

Well, here’s some very interesting Ubisoft-related news: the company’s biggest franchises are expected to have free-to-play releases as well. Ubisoft will continue to release major paid-for games, but wants to “significantly broaden the audience for our biggest franchises”, according to the company’s chief financial officer.

This is what CFO Frederick Duguet said in a recent meeting with investors:

We’ve taken the time to learn from what we did last year with Hyper Scape. We’re also learning with the launch we’re going to do on Roller Champions, we’ve been learning a lot with Brawlhalla which is growing rapidly, and we believe now is the time to come with high quality free-to-play games across all our major franchises, across all platforms.

So, all indications are that Ubisoft will be focusing on the free-to-play model in the coming years. Plus, there’s also more on the horizon, with Roller Champions coming to almost every platform, including Switch.