Nintendo shares the importance they place on collaborating with other companies when expanding their IPs

We continue to get some really interesting words from Fast Company. These come from Nintendo president Shuntaro Furukawa and Nintendo of America president Doug Bowser, who recently interviewed with the news outlet.

In the meeting, they shared how they partner with other companies to take advantage of the expansion of their IPs in the market, giving Universal in the Super Nintendo World theme park as an example. We leave you with their statements:

Furukawa: We are not experts in creating theme park attractions. So I think it’s very important to have a great partner.

[In expanding IP], we realize that unless we get out of video games, it will be difficult for our creative vision to materialize.

Bowser: There are Easter Eggs that happen around the attraction. It’s not just about the attractions, it’s about the experience inside the attraction. It’s true to the Nintendo experience because of the constant stewardship of the brand and intellectual property throughout the park.

When we collaborate with someone, it’s a long-term relationship. It’s about the enduring nature of that relationship. And that’s the real core of Nintendo’s business model as we move forward.